Brand of Awesome

Elisa came up with this concept and I think it meshes nicely with Sup Theory.

The idea is that each person has their Brand of Awesome and everyone's is unique. To explain this I came up with an analogy:
My favourite thing for a treat is PC brand raspberry sherbet. I could eat a whole litre but I try to spread it out because it's hard to find in stores. So imagine that I bought a different brand because it was cheaper but not as good. I wouldn't be enjoying it that much, and in that case what's the point? On the other hand, say I have some sacred sherbet in the freezer and I come home from work and find my lactose-intolerant-room-mate eating it (would never happen). I would be incensed.
In the same way human beings are like products of differing values that one can possess.
Just kidding. In a somewhat similar way people have a host of traits and proclivities that make up who they are. Some they like, some they dislike, but there are normally a few characteristics that we hold in the centre of ourselves as our identifiers - when we think of ourselves the first things that come to mind. One would hope to meet a person who immediately saw through one's superficial qualities right down to one's raspberry sherbet core. And if they see the sherbet and decide, 'I prefer chocolate ice cream', respecting the Brand means passing that person by because they deserve to be eaten by me.
It's not about liking every single thing about the person, it is just seeing who they are and saying "that's awesome!" or maybe you don't think it is, so do us both a favour and don't waste their time.

I'm just upset because I ate the last of my PC raspberry sherbet just now.